4 min read

How EcoPack Packaging Achieved 4.2x ROAS While Eliminating 140 Tons of Plastic

Disrupting single-use plastics through transparent sustainability impact tracking and 4.2x ROAS performance ad scaling.

Client: EcoPack Packaging Co.

Published: July 20, 2026

Client Snapshot

Disrupting single-use plastics through 100% biodegradable seaweed-based packaging solutions for global e-commerce brands.

Industry: Sustainable CleanTech & E-Commerce

Size: 45 Employees

Location: Austin, TX

Executive Summary

Disrupting single-use plastics through transparent sustainability impact tracking and 4.2x ROAS performance ad scaling.

The Core Growth Challenge

Higher product unit costs required communicating premium environmental value without hurting ad conversion rates.

•Consumers dropped off when comparing eco-friendly price points with traditional plastic alternatives.
•Paid ad channels hit creative fatigue after $50K/month spend caps.

Target Goals

Key performance metrics and business objectives established for this partnership:

Plastic Saved

140 Tons

Single-use plastic eliminated from ocean streams

Blended ROAS

4.2x

Maintained at $250K/month ad spend scale

Repeat Purchase

62%

Automated post-purchase subscription rate

Strategy & Solution

Designed interactive carbon-offset calculator tools and deployed high-retention video creative funnels across Meta and TikTok.

Phase 01 - Creative

High-Intent Video Ad Creative Hooks

Produced authentic customer storytelling videos showing real-time plastic ocean reduction stats.

Phase 02 - Optimization

Dynamic Carbon Offset Calculator

Built interactive checkout widgets showing exact pounds of ocean plastic saved per order.

Verified Results & ROI Impact